At BroadcastAsia 2024, Viaccess-Orca will display how it is using artificial intelligence (AI) to enhance video service operations and improve viewer experiences. The company’s focus on data-centric strategies and AI-driven innovations aims to simplify processes for service providers while boosting monetization.
Audience Segmentation and Monetization
One of the key solutions on display will be VO Segmenter, an audience segmentation service that allows video service providers to categorize viewers based on geographic, demographic, psychographic, and behavioral factors. This capability is designed to drive revenue growth by enabling more targeted advertising.
Utilizing Large Language Models
In addition to VO Segmenter, Viaccess-Orca will highlight its integration of large language models (LLMs) with platforms like Microsoft Azure’s OpenAI Service. This integration enhances personalized content discovery and recommendations while improving protection against unauthorized access.
Simplifying Operations
The company will also demonstrate Multi-X, a new cross-platform solution that consolidates various operational groups into a single unified offering. This tool is tailored to meet the needs of service providers operating in multiple regions, brands, and enterprises, ensuring a consistent TV experience across different user bases.
Enhancing User Experiences
Viaccess-Orca’s end-to-end cloud-based TV platform will be on showcase as well. This comprehensive solution includes service delivery, content protection, multi-digital rights management (DRM), a multiplatform video player, customizable TV apps, business analytics, AI-driven targeted advertising, FAST, monitoring, and recommendations.
The company will provide examples of how providers such as HKT’s Now TV are using its AI-based Targeted TV Advertising solution to offer individually tailored advertising experiences in real time. This approach not only enhances video experiences but also attracts advertisers and generates new revenue streams.
Quality of Service and Experience
Another highlight will be the QoX suite, a Software as a Service (SaaS) solution that offers advanced quality-of-experience (QoE) and quality-of-service (QoS) monitoring. This tool includes failure prediction and device monitoring capabilities to help operators improve subscriber satisfaction, reduce churn rates, extend viewing durations, and increase revenues.
Viaccess-Orca’s presence at BroadcastAsia 2024 showcases the company’s commitment to innovation in video service solutions, emphasizing AI-driven technologies that streamline operations and enhance user experiences.