Music video streaming titan, Vevo, now has 1 out of every 4 Americans tuning in every day with the numbers going even higher in other parts of the world. It has been reasonably suspected that Vero has dominated this particular industry but there has been some recent research that actually has provided some solid independent numbers.
The latest numbers from comScore reveal that Vevo is averaging over 93 million viewers every month. In addition, nearly 60% of the viewership accessed the music streaming platform via a mobile device such as a tablet or cell phone. Most of Vevo's traffic is generated at YouTube and they have long been the major distributor of music video content for all of the major music companies and artists in the American music industry. While the huge majority of its content is viewed by way of YouTube, Vevo has begun to take some steps to direct the traffic to its main online properties. Last year, it did a site re-launch and released apps as well as it has begun to experiment with windowing.
Here is some more interesting info you probably didn't know about Vevo:
- Nearly 45% of all YouTube users in the USA and the UK watch a Vevo video every month.
- The number of video views at the Vevo website is 18.1 billion. Over 400 million people worldwide watch music videos from Vevo every month.
- 50 million unique views every month plus 230,000 videos in their online inventory.
- Vevo's most watched video in a 24 hour period was Nicki Minaj's Anaconda which was viewed 19.6 million times.
- They have over one billion views in Mexico every month with 400 million of them being on a mobile device.
- Out of YouTube's Top 50 channels, Vevo has 19 of them. Videos that have received over 100 million views is 365.
- An average of 850 Vevo music videos are watched monthly and Justin Bieber was the first artist to reach over ten billion views.