Triveni Digital will showcase its expanded NextGen TV and TV 3.0 solutions at the 2026 NAB Show, highlighting how broadcasters can leverage ATSC 3.0 to generate new revenue streams and support Brazil's TV 3.0 standard.
Mark Simpson, president and CEO of Triveni Digital, emphasized the importance of ATSC 3.0 in shaping the future of broadcasting. “As the industry evolves, ATSC 3.0 is paving the way for innovative business models,” Simpson said. “Triveni's solutions are designed to help broadcasters seamlessly transition and unlock additional revenue opportunities.”
Enhancements for Brazil’s TV 3.0
The company will demonstrate expanded support for Brazil's TV 3.0 standard, also known as DTV+, through its StreamScope® analyzer and GuideBuilder® XM platform. These tools ensure broadcasters can efficiently validate and manage advanced services during the transition to new over-the-air delivery standards.
End-to-End NextGen TV Solution
Triveni will also present an integrated, redundant NextGen TV solution for the U.S. market, featuring products like GuideBuilder XM for signaling and StreamScope XM for quality of service (QoS) monitoring. This end-to-end offering includes Broadcast Gateway for scheduling and STLP generation, as well as Station Manager for managing complex configuration changes across ATSC 1.0 and 3.0 services.
Emergency Communications
At the show, Triveni will showcase its advanced emergency communications portfolio, which includes the SkyScraper® XM data broadcasting system. Partnering with Digital Alert Systems and Device Solutions, Triveni is enabling robust emergency paging and public warning capabilities through broadcast infrastructure.
Dynamic Advertising
In collaboration with Brazilian technology provider Mirakulo, Triveni will demonstrate a joint dynamic advertising platform for ATSC 3.0 and TV 3.0. This system allows targeted ad selection based on viewer location and habits, powered by Mirakulo’s AstroTV NEXT platform, which supports addressable advertising through dynamic ad insertion.
BPS Expertise
Triveni Digital Senior Vice President of Emergent Technology Development Mark Corl will participate in a speaking panel at the 2026 NAB Show, discussing the Broadcast Positioning System and its role in broadcast plants. The session, titled “Broadcast Positioning System: Experts Gather to Discuss Current State,” is scheduled for Saturday, April 18 at 4:00 p.m.