Broadcast engineering firms Triveni Digital and Mirakulo have unveiled a new dynamic ad insertion delivery system designed for ATSC 3.0 and Brazilian TV 3.0 (DTV+) platforms. This innovation allows broadcasters to deliver ads that are tailored to individual viewers based on location and viewing habits, marking an advancement in broadcast advertising technology.
Partnership Highlights
Mirakulo CEO David Britto highlighted the significance of the partnership: “Our collaboration with Triveni Digital opens new opportunities for broadcasters to enhance their revenue streams while providing more relevant content to viewers.” The system integrates seamlessly with existing broadcast infrastructures, offering a solution previously available only on streaming platforms.
System Capabilities
The dynamic ad insertion system leverages the flexibility of ATSC 3.0 standards and is compatible with Brazil’s TV 3.0 specifications. It works in conjunction with Triveni Digital’s GuideBuilder® XM and ATSC 3.0 Broadcast Gateway products, ensuring smooth implementation.
Unique Expertise
The collaboration combines Triveni Digital’s expertise in broadcast technology solutions with Mirakulo’s established presence in Brazil, where the company has deployed interactive applications and middleware for connected TVs. This partnership aims to increase ad revenue and streamline implementations in other markets.
Triveni Digital President and CEO Mark Simpson expressed enthusiasm about the collaboration: “Mirakulo has successfully addressed technical and business challenges associated with dynamic ad insertion on previous TV delivery platforms. We are excited to extend this expertise to shape the future of broadcasting.”