The Switch played a key role in supporting Nintendo's E3 productions, enabling the gaming giant to deliver live content throughout the event and beyond.
Linear Feed and Streaming Feeds
The Switch provided exclusive distribution of Nintendo's linear feed and streaming feeds across multiple over-the-top platforms worldwide. This included IGN, GameSpot, and other syndication partners that pulled the content for additional onward distribution from The Switch's Los Angeles NOC pool ports.
To ensure seamless delivery, The Switch utilized its Access service between outside venues and Nintendo's Treehouse Live booth at the Los Angeles Convention Center, as well as its OTT transcoding and delivery using the 1080p60 Master Control Room (MCR) in Los Angeles.
Cloud Syndication
The Switch contributed the feed via AWS Direct Connect into AWS Media Live, bypassing the internet. This allowed cloud syndication of multiple feeds to YouTube, Twitch, Periscope, Facebook, NicoNico, G&L, and others, demonstrating The Switch's value-add components embedded in its OTT service.
According to Eric Salsman, VP of OTT and engineering at The Switch, 'From the MCR, the feed was contributed via our AWS Direct Connect into AWS Media Live, bypassing the internet. Media Live allowed us to contribute to near limitless syndication partners at 1080p60.'
E3 Success
The event drew around 68,000 attendees, with tens of millions more streaming the show. Nintendo's 'Super Smash Bros. Ultimate' reveal was one of the highlights of this year's E3.