A recent thought leadership forum brought together industry experts to explore the role of Media Asset Management (MAM) in propelling content monetization. The event, moderated by Carol Massar, co-host of The Bloomberg Advantage on Bloomberg Radio, highlighted the need for a strong technological backbone to ensure content is searchable and properly stored.
MAM Key to Unlocking Content Value
Panelists from various sectors, including sports leagues, cable operators, IT, and MAM software manufacturers, agreed that digitalizing content is essential. However, companies must have a plan in place to capitalize on their