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FOR IMMEDIATE RELEASE
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June 24, 2014
Data Highlights Radio's Ability to Drive Song Sales and Lengthen the Lifecycle of Song
WASHINGTON, A.M. –- NAB at present launched a commissioned research, carried out by Nielsen, displaying a direct correlation between radio airplay and music gross sales. According to the research, radio airplay is the dominant driver of music gross sales, starting with the primary week of constant radio airplay and persevering with via the height gross sales week.
The new Nielsen research examines how music publicity pertains to music consumption, displaying a big relationship between radio airplay and digital music gross sales. The outcomes point out that radio is extra extremely correlated with music gross sales than any metric studied, which additionally included satellite tv for pc radio, music video, on-demand streaming, and programmed streaming providers.
"This research highlights clearly the big worth that radio airplay offers in selling music and producing music gross sales," stated NAB Executive Vice President of Communications Dennis Wharton. "Local radio stays the premiere platform for exposing new music and producing gross sales for report labels."
The research additional concluded that elevated radio airplay leads to a direct impression on music gross sales. In reality, radio continues to help track gross sales as much as and past peak gross sales week, demonstrating radio's capability to drive music gross sales and lengthen the lifecycle of a track, based on the research commissioned by NAB.
In conducting the analysis, Nielsen analyzed knowledge from the highest 15 spun songs for all radio and for measured codecs from October 29, 2012 to October 27, 2013 utilizing Nielsen SoundScan and Nielsen BDS knowledge. &#thirteen;
About &#thirteen;
NAB
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The National Association of Broadcasters is the premier advocacy affiliation &#thirteen;
for America's broadcasters. NAB advances radio and tv pursuits &#thirteen;
in legislative, regulatory and public affairs. Through advocacy, schooling &#thirteen;
and innovation, NAB allows broadcasters to greatest serve their communities, &#thirteen;
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age. Learn extra at www.nab.org.
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