At next week’s Hispanic Radio Conference, StreamGuys is set to address the evolving landscape of digital advertising for Hispanic radio stations. The company aims to capitalize on the strong audience base of over 40 million US Hispanic listeners each month, with a focus on helping broadcasters monetize their digital content more effectively.
New Services and Partnerships
StreamGuys returns to the conference with an expanded programmatic advertising business and a new revenue support service. The company has also seen growth in its roster of Hispanic radio clients, including Latino Media Network and WAPA Media Puerto Rico.
Timothy LaBelle, Head of Sales at StreamGuys, notes that the shift to digital is particularly promising for Hispanic broadcasters. “We see an especially strong opportunity to help these stations monetize their digital content,” LaBelle says. This includes dynamic ad insertions, audience extension, and programmatic campaigns through their ad marketplace.
Geotargeting and AI Initiatives
One of the key topics StreamGuys will address is geotargeting and localization initiatives for rights restrictions, which have been particularly popular with clients streaming live sports. Eduardo Martinez, Vice President of Technology at StreamGuys, will speak on these topics as part of a panel discussing emerging trends and technology in Hispanic radio.
Martinez also expects to cover the role of AI in streaming radio. In February, StreamGuys launched an AI service for ad market tagging, which automates processes like midroll tagging for server-side ad insertion. “We are excited to discuss how incorporating AI into the production workflow can help broadcasters,” Martinez notes.