StreamGuys has integrated rewindable stream consumption metrics into its SGreports tool, offering broadcasters and content producers enhanced analytics capabilities. The direct integration between SGreports and the company’s SGrewind time-shifting service captures detailed front-end habits and preferences of consumers, aiding in programming and advertising decisions.
New Features Enhance User Experience
The integration connects consumption metrics to the user experience for the first time, helping customers understand how viewers engage with rewindable content on SGplayer or other HTML5-based players. This move builds upon StreamGuys’ second generation of SGreports, released nearly two years ago, which simplified business and programming decisions for live streams and podcasts.
SGrewind’s capabilities allow listeners to jump back in time to rewatch specific points in audio and video content. With the new integration, SGreports provides insights into which content is most important to audiences throughout the broadcast day, extending its analytical functions beyond traditional data reporting.
Benefits for Programming and Advertising
Robert Minnix, Head of Product at StreamGuys, explained that this integration allows clients to merge scheduling information with streaming data. “This helps us understand exactly what percentage of listenership is generated through SGrewind and which programs consistently attract viewers when they rewind,” he said. “It informs broadcasters about the content that matters most to their audiences and drives listener engagement.”
The integration also enhances advertising strategies by allowing targeted ads during replays. Eduardo Martinez, Vice President of Technology at StreamGuys, noted, “By leveraging audience data from SGrewind within SGreports, including ad-triggering metadata from live streams, we can insert new advertisements during content replays. This adds a new layer of monetization opportunities.”