The Society of Motion Picture and Television Engineers (SMPTE) has unveiled a public awareness campaign designed to raise the profile of SMPTE's contributions to the media and entertainment industry.

SMPTE — Broadcast Beat
Image: SMPTE

Series of Short Clips Highlights Value of Time Code

The campaign kicked off at the 2015 NAB Show's Technology Summit on Cinema, with the release of a video short demonstrating the value of SMPTE Time Code. The video is the first in a series of short clips that will be published online.