Fremont, CA - June 4, 2019 - Blackmagic Design announced today that Showtime Networks’ “The Chi” incorporated a wide array of Blackmagic Design cameras, including URSA Mini Pros and Micro Studio Camera 4K, for Director of Photography Abraham Martinez’ naturalistic portrayal of Chicago’s south side.
“The Chi” portrays an average day for Chicago kids, prepping for school as their parents head off to work, young adults trying to make a living and the elders keeping an eye on things from their front porches. But in this tough neighborhood, real dangers threaten daily to squelch dreams, and the simplest decisions can have life or death consequences.
Martinez wanted this coming of age drama to feel grounded and realistic. “I wanted the camera to walk alongside our lead characters. I wanted to feel that we were in the middle of the ever evolving conditions of the city that pressed into our characters,” said Martinez. “So this meant, our cameras had to be flexible for the journey.”
”With such a wide array of cameras, and a focus on color, Martinez had no fear about matching images. Working with Light Iron’s Steven Bodner, they had no problems matching looks between cameras or manufacturers. “The Blackmagic Design camera’s color space complimented the look and the feel of other cameras wonderfully.”
But beyond color, Martinez valued the combination of high end quality and ease of use. “The camera systems held up in the rigorous location moves and demands of the city,” said Martinez. “Speed was essential and it required very little to get the Blackmagic camera systems up and running. Often just a lens, card and battery and we were good to go.”
Press Photography
Product photos of the URSA Mini Pro, URSA Mini 4.6K, Micro Studio Camera 4K, Video Assist 4K and all other Blackmagic Design products are available at www.blackmagicdesign.com/media/images
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com

