a14 Another round of Series A funding was recently received by Share Rocket. The funding, in the amount of $5 million came mostly from the Tribune Corporation along with funding provided by Capitol Broadcast and Fox. This recent round of funding will enable the company to continue to bring social media insight to the broadcasting industry as the battle to attract viewers gets ever more intense everyday. Share Rocket is a social media ratings and audience measurement platform providing broadcasters and digital publishers with an easy way to quantify their social media equity, benchmarked against their peers. Share Rocket provides market intelligence and actionable insights that drive social media ROI. Share Rocket’s proprietary ratings metrics and performance scores have become the most comprehensive and accurate way for our clients to measure their performance in social. Share Rocket CEO, Chris Kraft, said that, "Our proven social ratings solution has been validated by some of the largest local broadcasters in the U.S.. We are excited for the growth opportunity ahead of us and we’re committed to working alongside our clients to enhance our real-time solution to drive improved performance and social ROI.” Share Rocket has become the broadcast industry's window in the social media world. The company provides the industry with unique insights as to what is going on at the social media platforms as well as strategic data regarding certain demographics that certain media companies may be looking to attract. President of Tribune Broadcast Media, Larry Wert said that, “Share Rocket has become the trusted benchmark of comparative ratings that allows us to measure and monitor the reach and influence of our content, our journalists and our stations overall. Our investment in Share Rocket is a testament to our collective vision of the strategic importance of understanding, measuring and managing the value of our rapidly growing social audiences.”