a112 According to recent research performed by SCRI International, they have determined that six out of every professional video facilities will be working in 4K by the end of this year. The research was performed in alliance with Broadcast Beat Magazine by way of an annual survey. According to an annual tracking survey among Broadcast Beat subscribers and social media (Facebook and Twitter) followers; 41.2% are already working in 4K with another 22.03% expected to add 4K resolution production by 2017. Since 1984, SCRI International, Inc., based in Florida, has been publishing annual syndicated and customized market research reports covering broadcast and professional video for equipment manufacturers, investment firms, trade magazines & associations, and other industry analysts, including the US. Department of Commerce. For more than thirty years, SCRI has been conducting industry surveys and producing reports on the broadcast and non-broadcast, pro video and digital content creations sectors in both multi-client, off-the-shelf, and single client customized format. SCRI Reports have been used by over 2,000 clients in the industry, including all of the major players, as well as the U.S. Department of Commerce. SCRI data has been quoted in many trade press and general news articles, including the New York Times.
– Already using– 2017– 2018– 2019– 2020 or beyond– Unsure– Never– Total–
– 4K Resolution 41.02% 121 22.03% 65 11.19% 33 2.71% 8 4.07% 12 16.27% 48 2.71% 8   295
– 8K Resolution 7.55% 21 7.91% 22 11.51% 32 6.47% 18 12.23% 34 47.84% 133 6.47% 18   278
– High Dynamic Range (HDR) 24.64% 69 17.14% 48 5.71% 16 5.36% 15 6.43% 18 34.29% 96 6.43% 18   280
Pro video users also favor HDR (High Dynamic Range) with over four in ten expected to be using HDR by 2017.  8K resolution is still only used by the leading edge pro facilities – only 16% by 2017. Video Production/Post is the primary industry type (59%) along with film production / post (28.6%). Almost nine out of ten facilities are involved in video / film production / post. Other key industry types include: broadcast TV (35.6%), media (31.7%), advertising (32.4%) and corporate/industrial video (33.8%). Of note is the emergence of home-based digital media production in the pro arena coming in at 27.6%. Of interest is the emerging democratization of the pro video industry with over half (55.6%) of all facilities are in the small (1-10 people) category. The survey data is based on 302 qualified respondents, yielding a potential margin of error at the 95% probability level (in 95 cases out of 100) of between 1.9% – 5.8%. Data also includes a host of technology trend issues as well as brand shares for key product types. The survey was global with most respondents (76%) based in the US. Other regions included Canada (5%), Europe (12.6%), Asia / Pacific/Australia, and South America (1%) as well as the Middle East/Africa (1.3%).

Most visited sites by video professionals for each of the 18 industry websites that the survey listed and the percentage of video professionals surveyed who visit these particular sites:

1 - BROADCAST BEAT (80.1%)

2 - Creative Cow (69%)

3 - MacProVideo (66.7%)

Telycam MixOne / ExploreXE — NAB 2026

4 - DigitalProductionBuzz (64.4%)

5 - Lynda.com (64.3%)

BROADCAST BEAT is the Official Producer of NAB Show LIVE for the 2017 NAB Show in Las Vegas. In 2016, our broadcast had 1.3 million viewers! For the most in-depth coverage of the show as well as insightful and exclusive interviews... Be sure to tune in at broadcastbeat.com