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Virgin Media Television Deploys Pixel Power's StreamMaster BRAND

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Irish broadcaster Virgin Media Television has deployed Pixel Power's StreamMaster BRAND, a powerful branding and graphics playout platform to streamline its design and transmission departments.

Manor Marketing

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Virgin Media Television in Ireland has implemented Pixel Power's StreamMaster BRAND, a new branding and graphics playout platform designed to deliver efficiencies across the design and transmission departments.

Simplified Graphics Production

The system, comprising several instances of StreamMaster BRAND software running on commercial off-the-shelf (COTS) hardware, manages content across multiple channels and formats. It enables the broadcaster's team of graphics designers to focus on creative work, designing new campaigns and brand material rather than repetitive manual end-board re-works.

Efficient Workflow

StreamMaster BRAND also delivers separate HD and SD branded feeds cost-effectively, using a single workflow and schedule. This allows the broadcaster to easily override the system with a simple user interface in case of breaking news situations.

Niall Judge, Head of Transmission Operations at Virgin Media Television, emphasized the importance of effective branding for the company's success:

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