Orbit Showtime Network (OSN), a prominent entertainment provider in the Middle East and North Africa (MENA) region, has partnered with Harmonic to implement targeted advertising on its video streams. OSN will use Harmonic's VOS360 Ad SaaS solution to deliver personalized ads, marking a significant step in the network's monetization strategy.
Enhanced Monetization Strategy
Melvin Saldanha, senior vice president of technology at OSN, emphasized the importance of this collaboration. “Introducing targeted ad insertion across our video streaming channels is a transformative milestone for us,” he said. “Harmonic's expertise in server-side ad insertion and their robust partner ecosystem enabled us to deploy the solution quickly and effectively.”
Seamless Integration and Advanced Features
VOS360 Ad SaaS is a cloud-native, standalone server-side ad insertion (SSAI) solution that provides OSN with tools for creative processing, delivery, and manifest manipulation. The platform offers frame-accurate insertion to maximize monetization opportunities.
The solution includes advanced features such as a sophisticated placement opportunity information service and scheduler. These capabilities allow OSN to incorporate ad duration on insertion markers, essential for effective ad signaling and revenue generation.
Partnership with Harmonic
VOS360 Ad is pre-integrated with major ad tech partners, streamlining deployment and enhancing the viewing experience. OSN has successfully integrated VOS360 Ad with various third-party solutions, including content management systems, ad decision servers, digital rights management, playout systems, and client-side apps.
Tony Berthaud, senior vice president of sales for APAC and EMEA at Harmonic, expressed enthusiasm about the partnership. “We're thrilled to work with OSN, a leading entertainment provider in the MENA region,” he said. “Our VOS360 Ad solution offers seamless integration and advanced ad signaling capabilities, empowering OSN to increase revenue while maintaining viewer engagement.”