At the upcoming NAB 2024 Show in Las Vegas, OpenDrives will introduce its Atlas software-defined storage platform. This launch marks a significant shift in how media professionals manage data, focusing on workflow configuration rather than traditional hardware sizing.
New Business Model Embraces Workflow-Centric Approach
CEO Izhar Sharon emphasizes the transformative nature of this new business model: “We are moving away from the one-size-fits-all approach and focusing on workflows. This allows businesses of all sizes to access our enterprise-scale data storage platform, designed for resource-intensive tasks.”
The Atlas platform leverages third-party hardware, enabling users to configure their storage solutions based on specific creative needs. This flexibility is a departure from conventional storage investment strategies that do not account for the dynamic nature of project-based work.
Industry-First Elastic Storage Model
Sharon highlights Atlas’s unique elastic storage model, which allows customers to easily adjust their capabilities as their workflow requirements evolve. “It’s a simple process, akin to obtaining a new license key,” he says. This approach simplifies the process of upgrading or downgrading storage solutions, offering a more sustainable method for infrastructure investment.
Atlas is designed to be highly performant and cost-efficient, pre-tuned for content creation with automated data management features that remove technological barriers to creativity. Its advanced design ensures long-term return on investment by continuously delivering new features without additional charges.
Commitment to Sustainability
OpenDrives is committed to empowering innovators with access to content and data while focusing on sustainability. Atlas consumes only the necessary power and compute resources, offering a right-sized software footprint that reduces capital expenditures and enhances profitability.
The platform’s interoperability and interconnectivity of applications, data, and end-users are made possible through OpenDrives’ development focus on core engine technology, containerization, REST API, and automation. These features optimize the performance of third-party hardware while ensuring long-term ROI.