Sky's over-the-top (OTT) TV service NOW TV and mobile service, Sky Go is leveraging Elemental software to power and deliver its service to content consumption driven clients. Elemental and Sky executives provided a definitive road map for the video delivery industry by bringing in an exciting all-IP, multi-platform forecast future!
The Sky content supply chain is an effective and completely automated end-to-end workflow from ingest to publish. 
Consumers want choice with video content - the flexibility to watch it when, how, and where they want. Sky's commitment to upgrading platforms that can make this happen is extraordinary. From a quality point of view, the customer experience and picture quality for the device, content genre, and available bandwidth is where Sky excels. They maintain and continuously optimize more than 20 different profiles for VOD content providing for new features and capabilities.
Elemental is in the center of the operations- powering the Sky machine and all of the VOD assets. "Elemental sits right in the heart of our supply chain, powering this engine and all our VOD assets. Why Elemental? We chose Elemental first and foremost because of balance. We needed picture quality across all the different bitrates and we needed high-speed processing. Elemental really hit the mark and satisfied our needs; it is a well-rounded transcode product, stated Matt McDonald, Director of Broadcast Services at Sky. "Architecturally, Elemental is the right fit for us. We know it can scale to big processing peaks and it integrates well into our highly automated workflow engine."
Sky's massive IP headend rebuild included a new transcode platform and Elemental solutions ability to deliver quality across different bitrates, and sound architecture made the most sense for providing a dynamic OTT service. "The software-based architecture is a really good fit. Their views and roadmap are very much aligned with where we are going. Over the next couple months, we will have rolled out our premium linear services on the Elemental platform and will go forward evolving with Elemental, said Matt McDonald, Director of Broadcast Services at Sky.
With choice of content at a massive scale in providing the customer the best possible entertainment experience when they want it! Elemental and Sky provides content consumption at 2.6 billion downloads and streams in a given year! Elemental is proud to support Sky every step of the way in satisfying the needs of the ever consumption eating client!
Consumers want choice with video content - the flexibility to watch it when, how, and where they want. Sky's commitment to upgrading platforms that can make this happen is extraordinary. From a quality point of view, the customer experience and picture quality for the device, content genre, and available bandwidth is where Sky excels. They maintain and continuously optimize more than 20 different profiles for VOD content providing for new features and capabilities.
Elemental is in the center of the operations- powering the Sky machine and all of the VOD assets. "Elemental sits right in the heart of our supply chain, powering this engine and all our VOD assets. Why Elemental? We chose Elemental first and foremost because of balance. We needed picture quality across all the different bitrates and we needed high-speed processing. Elemental really hit the mark and satisfied our needs; it is a well-rounded transcode product, stated Matt McDonald, Director of Broadcast Services at Sky. "Architecturally, Elemental is the right fit for us. We know it can scale to big processing peaks and it integrates well into our highly automated workflow engine."
Sky's massive IP headend rebuild included a new transcode platform and Elemental solutions ability to deliver quality across different bitrates, and sound architecture made the most sense for providing a dynamic OTT service. "The software-based architecture is a really good fit. Their views and roadmap are very much aligned with where we are going. Over the next couple months, we will have rolled out our premium linear services on the Elemental platform and will go forward evolving with Elemental, said Matt McDonald, Director of Broadcast Services at Sky.
With choice of content at a massive scale in providing the customer the best possible entertainment experience when they want it! Elemental and Sky provides content consumption at 2.6 billion downloads and streams in a given year! Elemental is proud to support Sky every step of the way in satisfying the needs of the ever consumption eating client!