The NextGen TV Hub at the 2017 NAB Show is poised to be the center attraction for everything related to ATSC 3.0.With completion of a next-generation broadcast TV standard now in sight, broadcasters and equipment suppliers will be highlighting the diverse capabilities of the ATSC 3.0 standard in the “NextGen TV Hub” at the 2017 NAB Show at the end of April. Billed as the epicenter of next-generation television at the show, the NextGen TV Hub: Powered by ATSC 3.0 will prominently highlight the capabilities of the new broadcast standard, with a comprehensive display in the Grand Lobby of the Las Vegas Convention Center.
The NextGen TV Hub is collaborative effort of the National Association of Broadcasters (NAB), the Consumer Technology Association (CTA) and the Advanced Television Systems Committee (ATSC). Major sponsors include Pearl TV, Sinclair Broadcast Group, LG Electronics and others. During the 2017 NAB Show, a live ATSC 3.0 broadcast will originate from local station KLSV-LD on Black Mountain in Las Vegas and will transmit a variety of stunning 4K Ultra HDTV programming. The broadcast will be received on an LG Electronics 4K Ultra HDTV set with an integrated ATSC 3.0 tuner at the NextGen TV Hub.
NAB Show, held April 22-27, 2017 in Las Vegas, is the world's largest electronic media show covering the creation, management and delivery of content across all platforms. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.
President of the National Association of Broadcasters, Gordon Smith commented that, "Television is evolving to give both viewers and broadcasters more of what they love, and a stop at the NextGen TV Hub will show you what’s coming next. The NextGen TV Hub in the Grand Lobby will showcase the many ways that ATSC 3.0 will transform television, with new capabilities for broadcasters and programmers like over-the-air addressable advertising and audience measurement. The content industry convenes in Las Vegas each April, and this year the emerging NextGen TV standard will be front-and-center."
The Advanced Television Systems Committee is defining the future of television with the ATSC 3.0 next-generation broadcast standard. ATSC is an international, non-profit organization developing voluntary standards for digital television. The ATSC’s 150-plus member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. In addition to the NextGen TV Hub in the Grand Lobby, ATSC 3.0 products and services will be seen throughout the 2017 NAB Show floor. In the North Hall Futures Park, nearly a dozen companies are exhibiting specific ATSC 3.0 technologies in the ATSC 3.0 Pavilion, which is part of the research and development efforts showcased as emerging technology.
President and CEO of the Consumer Technology Association, Gary Shapiro said that, "A wide range of new products are coming with built-in ATSC 3.0 capability, with the very first em-bedded ATSC 3.0 functionality coming this year in flat-screen TV receivers designed for use during next year’s Winter Olympic Games in South Korea. NextGen TV is more than just television sets. We’re expecting a wide variety of mobile, automotive and home gateway devices to be equipped with the new standard."
NextGen TV features that will be showcased at the Hub include Better Picture, Immersive Audio, Accessibility, Hybrid Broadcast and Broadband, Mobility, Addressable Advertising, Audience Measurement, and Advanced Emergency Alerting. Over-the-air ATSC 3.0 broadcast reception will be centerpiece of the Next Gen TV Hub. Automotive business opportunities, including navigation and telematics updates delivered by ATSC 3.0, also will be featured. The NextGen TV Hub will be open during exhibit show hours at the 2017 NAB Show, April 24 - 27, 2017.SHOW COVERAGE3 min read
NextGen TV Hub Will Feature ATSC 3.0 Broadcasts During 2017 NAB Show
Broadcast Beat
Contributor
The NextGen TV Hub at the 2017 NAB Show is poised to be the center attraction for everything related to ATSC 3.0.With completion of a next-generation broadcast TV standard now in sight, broadcasters and equipment suppliers will be highlighting the diverse capabilities of the ATSC 3.0 standard in the “NextGen TV Hub” at the 2017 NAB Show at the end of April. Billed as the epicenter of next-generation television at the show, the NextGen TV Hub: Powered by ATSC 3.0 will prominently highlight the capabilities of the new broadcast standard, with a comprehensive display in the Grand Lobby of the Las Vegas Convention Center.
The NextGen TV Hub is collaborative effort of the National Association of Broadcasters (NAB), the Consumer Technology Association (CTA) and the Advanced Television Systems Committee (ATSC). Major sponsors include Pearl TV, Sinclair Broadcast Group, LG Electronics and others. During the 2017 NAB Show, a live ATSC 3.0 broadcast will originate from local station KLSV-LD on Black Mountain in Las Vegas and will transmit a variety of stunning 4K Ultra HDTV programming. The broadcast will be received on an LG Electronics 4K Ultra HDTV set with an integrated ATSC 3.0 tuner at the NextGen TV Hub.
NAB Show, held April 22-27, 2017 in Las Vegas, is the world's largest electronic media show covering the creation, management and delivery of content across all platforms. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.
President of the National Association of Broadcasters, Gordon Smith commented that, "Television is evolving to give both viewers and broadcasters more of what they love, and a stop at the NextGen TV Hub will show you what’s coming next. The NextGen TV Hub in the Grand Lobby will showcase the many ways that ATSC 3.0 will transform television, with new capabilities for broadcasters and programmers like over-the-air addressable advertising and audience measurement. The content industry convenes in Las Vegas each April, and this year the emerging NextGen TV standard will be front-and-center."
The Advanced Television Systems Committee is defining the future of television with the ATSC 3.0 next-generation broadcast standard. ATSC is an international, non-profit organization developing voluntary standards for digital television. The ATSC’s 150-plus member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. In addition to the NextGen TV Hub in the Grand Lobby, ATSC 3.0 products and services will be seen throughout the 2017 NAB Show floor. In the North Hall Futures Park, nearly a dozen companies are exhibiting specific ATSC 3.0 technologies in the ATSC 3.0 Pavilion, which is part of the research and development efforts showcased as emerging technology.
President and CEO of the Consumer Technology Association, Gary Shapiro said that, "A wide range of new products are coming with built-in ATSC 3.0 capability, with the very first em-bedded ATSC 3.0 functionality coming this year in flat-screen TV receivers designed for use during next year’s Winter Olympic Games in South Korea. NextGen TV is more than just television sets. We’re expecting a wide variety of mobile, automotive and home gateway devices to be equipped with the new standard."
NextGen TV features that will be showcased at the Hub include Better Picture, Immersive Audio, Accessibility, Hybrid Broadcast and Broadband, Mobility, Addressable Advertising, Audience Measurement, and Advanced Emergency Alerting. Over-the-air ATSC 3.0 broadcast reception will be centerpiece of the Next Gen TV Hub. Automotive business opportunities, including navigation and telematics updates delivered by ATSC 3.0, also will be featured. The NextGen TV Hub will be open during exhibit show hours at the 2017 NAB Show, April 24 - 27, 2017.Found this article useful?