It was recently announced that the Nexstar Media Group and Sinclair Broadcast Group have established and alliance, a consortium, that is designed to leverage and promote the new ATSC 3.0 broadcasting standard. The companies look to establish an alliance that will allow for the smooth transfer of the technology and to promote ways to monetize it to the broadcast industry's advantage as well as to customer satisfaction.
Sinclair and Nexstar are two of the nation's premier, and largest, broadcasting and media giants. Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 170 television stations and related digital multicast signals reaching 100 markets or nearly 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW.
Sinclair is one of the largest and most diversified television broadcasting companies in the country. The company owns, operates and/or provides services to 173 television stations in 81 markets, broadcasting 508 channels and has affiliations with all the major networks. Sinclair is one of the leading local news providers in the country, as well as a producer of live sports content. Sinclair's content is delivered over multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms.
In a public release, the companies declared that, "Unlike prior industry efforts which were based on flawed technology, this consortium has been established in anticipation of the adoption of the ATSC 3.0 "Next Generation" broadcast transmission standard and its proven capabilities. The consortium will promote innovation and develop and explore products and services associated with ATSC 3.0 and monetization opportunities such as spectrum utilization, virtual MVPD platforms, multicast channels, automotive applications, single frequency networks and wireless data applications, among others."
Upon adoption of ATSC 3.0, consumers will be able to integrate video content and data across numerous "smart" devices, to more effectively and efficiently address their information and entertainment needs. With the proper technology and data gathering methodologies, Nexstar and Sinclair expect to capture significant and meaningful information relating to consumers’ actual viewing and consumption behaviors. As a result, broadcasters will no longer have to rely on expensive third party measurement services with small sample sizes and unverified results. The value of this captured data across all Next Gen-enabled devices and their users can be monetized several ways. For advertisers, it will provide greater efficiency for their spend with elevated address-ability, personalization and accountability. Similarly broadcasters will realize greater efficiencies in reaching and monetizing a significantly larger advertising market.
President and CEO of Sinclair, Chris Ripley said of the alliance that, "Nexstar shares our vision for broadcast standard innovation and the benefits of knowing with precise accuracy who is viewing our programming, what they're watching and when they're watching. Data gathering, measurement and viewer behavior are critical considerations for advertisers and our collaborative initiative will ensure that Sinclair, Nexstar and perhaps other industry participants are out of the blocks quickly once ATSC 3.0 is launched. We believe this effort will maximize the value of our programming and ad inventory while creating new cross platform revenue opportunities that will benefit our respective shareholders."
President and CEO of Nexstar, Perry A. Sook, added that, "We are delighted to join forces with Sinclair who has led the industry in advancing the ATSC 3.0 broadcast standard and its adoption. By establishing a formal collaborative effort to advance the promotion of spectrum utilization, innovation and monetization through ATSC 3.0, we can more quickly bring its ground breaking benefits to broadcasters, viewers and advertisers based on the new technology’s ability to deliver targeted advertising. With the near-term conclusion of the FCC Incentive Auction, Nexstar and Sinclair are leading the industry in ensuring that we bring our respective shareholders appropriate value from increasingly scarce and in-demand spectrum. In addition, we welcome the involvement of other broadcasters who share our enthusiasm for the new technology which will allow our industry to continue to thrive in today’s multi-platform world.”INDUSTRY NEWS3 min read
Nexstar And Sinclair Establish Alliance To Promote And Leverage ATSC 3.0
Broadcast Beat
Contributor
It was recently announced that the Nexstar Media Group and Sinclair Broadcast Group have established and alliance, a consortium, that is designed to leverage and promote the new ATSC 3.0 broadcasting standard. The companies look to establish an alliance that will allow for the smooth transfer of the technology and to promote ways to monetize it to the broadcast industry's advantage as well as to customer satisfaction.
Sinclair and Nexstar are two of the nation's premier, and largest, broadcasting and media giants. Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 170 television stations and related digital multicast signals reaching 100 markets or nearly 39% of all U.S. television households. Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW.
Sinclair is one of the largest and most diversified television broadcasting companies in the country. The company owns, operates and/or provides services to 173 television stations in 81 markets, broadcasting 508 channels and has affiliations with all the major networks. Sinclair is one of the leading local news providers in the country, as well as a producer of live sports content. Sinclair's content is delivered over multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms.
In a public release, the companies declared that, "Unlike prior industry efforts which were based on flawed technology, this consortium has been established in anticipation of the adoption of the ATSC 3.0 "Next Generation" broadcast transmission standard and its proven capabilities. The consortium will promote innovation and develop and explore products and services associated with ATSC 3.0 and monetization opportunities such as spectrum utilization, virtual MVPD platforms, multicast channels, automotive applications, single frequency networks and wireless data applications, among others."
Upon adoption of ATSC 3.0, consumers will be able to integrate video content and data across numerous "smart" devices, to more effectively and efficiently address their information and entertainment needs. With the proper technology and data gathering methodologies, Nexstar and Sinclair expect to capture significant and meaningful information relating to consumers’ actual viewing and consumption behaviors. As a result, broadcasters will no longer have to rely on expensive third party measurement services with small sample sizes and unverified results. The value of this captured data across all Next Gen-enabled devices and their users can be monetized several ways. For advertisers, it will provide greater efficiency for their spend with elevated address-ability, personalization and accountability. Similarly broadcasters will realize greater efficiencies in reaching and monetizing a significantly larger advertising market.
President and CEO of Sinclair, Chris Ripley said of the alliance that, "Nexstar shares our vision for broadcast standard innovation and the benefits of knowing with precise accuracy who is viewing our programming, what they're watching and when they're watching. Data gathering, measurement and viewer behavior are critical considerations for advertisers and our collaborative initiative will ensure that Sinclair, Nexstar and perhaps other industry participants are out of the blocks quickly once ATSC 3.0 is launched. We believe this effort will maximize the value of our programming and ad inventory while creating new cross platform revenue opportunities that will benefit our respective shareholders."
President and CEO of Nexstar, Perry A. Sook, added that, "We are delighted to join forces with Sinclair who has led the industry in advancing the ATSC 3.0 broadcast standard and its adoption. By establishing a formal collaborative effort to advance the promotion of spectrum utilization, innovation and monetization through ATSC 3.0, we can more quickly bring its ground breaking benefits to broadcasters, viewers and advertisers based on the new technology’s ability to deliver targeted advertising. With the near-term conclusion of the FCC Incentive Auction, Nexstar and Sinclair are leading the industry in ensuring that we bring our respective shareholders appropriate value from increasingly scarce and in-demand spectrum. In addition, we welcome the involvement of other broadcasters who share our enthusiasm for the new technology which will allow our industry to continue to thrive in today’s multi-platform world.”Found this article useful?