Contributor
Source: news.creativecow.net
See on Scoop.it - Broadcast Engineering
Found this article useful?
Sign in to join the discussion. Vote, reply, and follow industry conversations.
Loading comments…
IBC Show Sept. 11–14 in Amsterdam expands Hall 14 startup programming, peer networking via Braindate, and themes around sports transformation and trust.
Former CTI and Diversified executive Greg Garmon will lead Imagine playout and infrastructure sales across the Americas, emphasizing channel partner growth.
Nagra Venturi aggregates streaming security data to prioritize live sports piracy threats, pairing AI-assisted detection with the Nexus anti-piracy operations center.
ITN's NXTv Programmatic Hub adds Comscore lifestyle and behavioral segments with Magnite ClearLine activation, letting buyers move from planning to linear impression buys.
WBD is rebuilding linear and digital ad workflows on AWS with autonomous agents for planning, forecasting, and optimization—unified media planning lands Q3 2026.
Hub Entertainment Research reports ad intolerance at a five-year low, with Gen Z multitasking heavily yet still aware of TV spots and open to AI that reduces repetition.