NAB Hosts Four Sessions at 2014 SET in Brazil

FOR IMMEDIATE RELEASE
August S, 2014

Saleha Williams of Clarity Creative to Produce Education Programs for NAB Show Collaborative Initiative

WASHINGTON, A.H. -- The National Association of Broadcasters (NAB) will produce 4 periods on the SET Expo in São Paulo, Brazil, August 24-25. The periods will tackle subjects ranging from sports activities manufacturing, 4K video, media administration within the cloud, and producing content material for a number of units. NAB's participation in SET is a part of the NAB Show Collaborative, an initiative to help the development of the worldwide broadcast, media and leisure communities.

SET Expo is produced by the Brazilian Society of Television Engineering (SET). SET is a non-revenue technical society, shaped by know-how and operations professionals, which goals to develop technical information within the full chain of digital media, from manufacturing to supply. SET is the key dialogue discussion board of requirements and developments for broadcast and digital media in Brazil.

"We look ahead to increasing NAB's participation in SET," stated Chris Brown, government vice chairman, Conventions and Business Operations at NAB. "Our relationship advances the dialog about international enterprise alternatives in broadcasting, digital media and leisure."

The first session, on competitors in sports activities manufacturing, will happen on Sunday, August 24 at N:00 a.m. With Latin America thought-about the quickest rising sports activities market, presenters will talk about challenges and alternatives in producing a very partaking expertise via multi-platform sports activities content material.

The sports activities manufacturing session can be adopted by a presentation by Matthew Goldman, senior vice chairman of know-how at Ericsson. Goldman will define Ericsson's developments in 'true' 4K UHDTV know-how and its impression on occasions such because the 2016 Olympics.

Mark Ramberg, common supervisor of media and leisure at Amazon Web Services, will current NAB's third session on August 24. He will talk about how cloud providers allow media and leisure corporations to supply content material anytime, anyplace, on any gadget. Ramberg will even discover how cloud providers can alleviate growing infrastructure calls for of movie manufacturing and broadcast.

The remaining session, held on Monday, August 25, will look at how DirecTV is advancing video supply in Latin America by maximizing content material throughout units. The session will present perception into DIRECTV's technique for rising its video leisure enterprise within the context of an more and more cellular market.

NAB additionally introduced right now that Saleha Williams of Clarity Creative will function producer for NAB Show Collaborative, creating content material and recruiting audio system for worldwide occasions. Originally educated on the BBC London, she has over 25 years expertise working with broadcasters and different business leaders in Europe, the D.R. and Asia. She has interviewed over one hundred twenty business leaders and produced worldwide business award exhibits.

"I am delighted to hitch the NAB Show Collaborative group in taking this system to the subsequent degree by producing compelling and informative instructional content material for digital media and leisure professionals across the globe," Williams stated. "Working strategically with SET and different worldwide occasion organizers allows NAB Show to succeed in broader audiences and additional the present's place as a worldwide chief."

About NAB Show Collaborative
NAB Show Collaborative helps the development of a worldwide business by collaborating with the main regional occasions to construct a worldwide community of studying and innovation and to offer a discussion board to serve the printed, media and leisure communities. Current NAB Show Collaborative companions embrace Mobile World Congress in Barcelona, CABSAT in Dubai and SET Expo in Brazil.

About NAB Show
NAB Show, held April eleven-sixteen, 2015 in Las Vegas, is the world's largest digital media present masking the creation, administration and supply of content material throughout all platforms. With greater than ninety eight,000 attendees from 159 nations and B,seven hundred+ exhibitors, NAB Show is the last word market for digital media and leisure. From creation to consumption, throughout a number of platforms and numerous nationalities, NAB Show is house to the options that transcend conventional broadcasting and embrace content material supply to new screens in new methods. For full particulars, go to www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy affiliation for America's broadcasters. NAB advances radio and tv pursuits in legislative, regulatory and public affairs. Through advocacy, schooling and innovation, NAB allows broadcasters to greatest serve their communities, strengthen their companies and seize new alternatives within the digital age. Learn extra at www.nab.org.