Ateliere is set to demonstrate its latest advancements in media technology at the 2025 NAB Show. The company will unveil two key solutions: Ateliere Connect and Ateliere Live. These platforms are designed to enhance media management and live production processes, respectively.
Ateliere Connect: Leveraging AI for Intelligent Monetization
Ateliere Connect is an AI-driven platform aimed at transforming the media supply chain into a profit center. By using advanced video intelligence and automation, it helps content creators optimize their workflows and monetize more effectively. The platform offers several features including enhanced workflow orchestration, data-driven analytics, and smart metadata tagging.
- AI-powered task management predicts workflow needs and automates planning for efficient content delivery.
- Connect Insights provides prescriptive solutions to address workflow bottlenecks, improving ROI and operational efficiency.
- MediaFind utilizes generative AI to enrich metadata, recognize emotional tones, and generate social media-ready content from libraries.
Dan Goman, CEO of Ateliere, emphasized the importance of intelligent monetization in today's media landscape. “Ateliere is focused on making profitability a key part of media operations,” he said. “Our goal is to deliver solutions that not only optimize and reduce costs but also capitalize on new revenue streams.”
Ateliere Live: Efficient and Sustainable Live Production
Ateliere Live represents a shift towards more sustainable and cost-effective live production. This GPU-based, software-defined solution aims to cut production costs by at least 50% and reduce environmental impact by up to 70%. Ateliere Live integrates with various third-party tools to provide flexibility and efficiency in live broadcast scenarios.
- The platform will be demonstrated through real-world production simulations on “Ateliere TV,” a 24/7 live channel.
- Features include multi-camera sports capture, seamless news rundown integration with Cuez, and dynamic graphics from Singular.Live Studio.
Goman highlighted the platform's ability to handle diverse production needs. “Ateliere Live is uniquely positioned to meet the demands of modern live production,” he stated. “By leveraging software and COTS hardware, we can offer unparalleled flexibility and efficiency.”
TAMS Demonstration: Enhancing Remote Production
Ateliere will also demonstrate a Time-Addressable Media Store (TAMS) capability based on BBC R&D initiatives. This feature allows producers to quickly access and replay timestamped live footage, facilitating rapid editing and seamless social media sharing.
“The ability to move enriched content seamlessly across the entire media lifecycle is crucial for efficiency and monetization,” Goman commented. “Ateliere Live's time-stamping capability makes it a powerful tool for remote sports and live event production.”
Attendees can experience these solutions at Ateliere's booth W1267 in Las Vegas from April 6-9, 2025. The company will also participate in keynotes and interviews throughout the show.