•        Multiple companies support showcase with MPEG-5 LCEVC-enabled products across broadcast, streaming, social media, and XR/VR
  •       Demos include latest trials with Globo for the World Cup and Brazilian Carnival
  •       MPEG-5 LCEVC demonstrates benefits for the distribution of higher quality video while cutting delivery costs
    The LCEVC Showcase returns to the NAB Show 2023, highlighting practical examples and demonstrating an expanding ecosystem of support for MPEG-5 LCEVC across broadcasting, streaming, social media and the metaverse.   The showcase will include demonstrations of LCEVC-enhanced content on TVs, mobile apps, web browsers, and new XR applications, all powered by a number of key solution providers including Allegro, AMD, Amlogic, Ateme, Harmonic, Intel, MainConcept, NETINT Technologies, NVIDIA, PresenZ, RealTek, RedpillVR, Steinwurf, THEOplayer, Videon, and V-Nova.   For video streaming applications, the ability to add MPEG-5 LCEVC at the player level will be demonstrated with integrations of LCEVC already available for popular projects such as Shaka Player, ExoPlayer and FFmpeg. LCEVC will also be shown running at the driver level on video chipsets used in set-top boxes and TVs, demonstrating the ability to quickly deploy the technology also for large-screen viewing. The availability of small-footprint silicon IP will also be presented.   One of the key demonstrations will simulate the LCVEC trials that Globo performed during the World Cup at the end of 2022 and during the Brazilian Carnival in 2023. They showcased the ability to carry an enhanced High Dynamic Range (HDR) 10-bit layer on top of an SDR channel for enabled receivers as well as the first end-to-end trial over DASH streaming of an LCEVC-enhanced VVC video.    Finally, the showcase will host demonstrations of how LCEVC, together with V-Nova Point Cloud Compression, benefits applications such as Cloud Gaming and Cloud XR rendering. The combination of these technologies enables photorealistic 6DoF PresenZ media to be streamed to lightweight client devices, in support of the companies and services that are driving the future of the Metaverse.    According to Guido Meardi, CEO, V-Nova, “It is amazing to see the support of LCEVC in the video ecosystem growing from tradeshow to tradeshow. At NAB this year we’re seeing all the elements needed to deploy LCEVC in broadcasting, streaming, social media platforms, cloud gaming, and future XR applications, all coming together. LCEVC now offers diverse and cost-effective deployment options for both encoding and decoding. Video service providers will therefore be able to quickly monetize the benefits of more efficient, lower latency, higher density, and more sustainable video delivery.”   The showcase will be in the West Hall, Connect Area, booths W3074 and W3075. For more information about LCEVC and to schedule appointments with the LCEVC team at NAB Show, please follow this link: LCEVC Showcase NAB23 (v-nova.com).     ###       About MPEG-5 LCEVC    MPEG-5 part 2 LCEVC (Low Complexity Enhancement Video Coding) is the latest standard by MPEG and ISO. It specifies an enhancement layer which, when combined with a base video encoded with a separate codec, produces an enhanced video stream. It can boost the compression efficiency of any existing or future video codec, enabling higher quality at up to 40% lower bitrates. It also provides substantial compute savings (up to 4x) compared to using the base encoders in full resolution. It is suitable for software processing implementation with sustainable power consumption.    The enhancement stream provides new features such as:  
  •                 Extending the compression capability of the base codec  
  •                 Lowering encoding and decoding complexity  
  •                 Providing a platform for additional future enhancements  
  For more information: https://www.lcevc.org/   Press contacts:   Jose D. Guariglia - PR Account Manager, Bubble UK and EMEA   jd@bubbleagency.com    Casey Love - PR Account Manager, Bubble USA   caseyl@bubbleagency.com