Matrix Solutions announces the fifth annual Media Ad Sales Summit will return to the Nobu Hotel in Miami Beach, FL January 19-21, 2022. The Summit, bringing together media and tech thought leaders from across varying market verticals, will provide the necessary forum for discussing and invoking real change for building a prosperous advertising ecosystem that promotes industry-wide automation, data consistency, and transparency. Additionally, the sessions will delve into reducing the friction between the buy and sell sides when delivering advertising inventory across multiple delivery paths. Kicking off with a welcome reception on Wednesday January 19th, the Summit will include keynote conversations, sessions filled with panels of speakers, and ample networking opportunities. A few key topics to be covered, include:
  • Ad Sales Automation & AI
  • Programmatic Ad Sales
  • Data-enabled Linear & Cross-Platform Sales
  • Addressable Advertising
  • Fast, OTT, CTV & AVOD
  • Local TV Advertising in a Digital World
Speakers announced to date include Tim Hanlon, The Vertere Group, LLC.; Joe Lampert, CNOmnimedia Group; Steph Garfrerick, VP/Media, Revenue Analytics; Karen Youger, SVP, Sales Operations, Gray Television; Misha Williams, VP, Global Client Services, FreeWheel; Barbara Bekkadahl, Ad Sales & Client Partnerships, Weather Group; Peter Jones, Head of Local Sales, Premion; Kathy Doyle, EVP, Local Investment, Magna/IPG; Jay Stevens, President, Hudson MX; Melanie Webb, VP, Sales Operations, Tegna; and Heather Gundry, SVP/Director, Local Video & Audio Investment, Dentsu. Matrix Solutions’ Mark Gorman (CEO) and Brenda Hetrick (CRO) will also be speaking at the event and serve as hosts. “We are thrilled to be back in-person and safely hosting our fifth Media Ad Sales Summit,” said Gorman. “The Media Ad Sales Summit has proven a valuable industry event that not only seeds timely and relevant conversations but encourages industry-wide collaboration in a way that grows the whole pie for us all, collectively.” ‘Hetrick added, “Although we were unable to host our 2021 Summit due to the pandemic, we were able to keep the media ad-sales conversation going through our virtual monthly Candid Conversation series, not missing a beat, and we look forward to this Summit serving as a continuation of what we deem mission-critical dialogue.” To register, view the agenda, or get more information on the Media Ad Sales Summit, visit https://www.matrixformedia.com/summit2022. About Matrix Solutions Matrix Solutions is a forward-thinking technology company that empowers the media ad sales world with intelligence, technology, and expertise. It provides the technology back bone for the end-to-end workflow for sales organizations, transacting in the media marketplace. Its flagship solution, Monarch, is the only global ad sales platform built specifically for media, delivering the CRM and business intelligence necessary to optimize inventory, while the Matrix Sales Gateway, serving as a sell-side dedicated platform allows for the ingestion and dissemination of data from all providers in the ecosystem that participate in the negotiation and execution process. Matrix manages more than $13 billion annually in media ad revenue, has over 10K users, maintains over 95% renewal rate, and has founded the annual Media Ad Sales Summit and Media Ad Sales Council (MASC) – both of which bring together industry leaders to advance the future of media ad sales. For more information, please visit matrixformedia.com.