Ksenia Kolchina has been appointed Vice President of Marketing at Maxon, a move aimed at accelerating the company's growth strategy and expanding its reach into new markets. The newly created role will focus on enhancing Maxon’s marketing efforts to align with its mission of empowering creators.
Kolchina Brings Extensive Experience to Maxon
Kolchina joins Maxon after a successful career leading brand and growth marketing at Audible Europe, an Amazon subsidiary. She has also held senior roles in TV, film, gaming, streaming, and music software sectors. Her background combines a deep appreciation for creative culture with a strategic mindset that mirrors Maxon's unique position at the intersection of technology and artistry.
“Throughout my career, I’ve worked with creators – filmmakers, musicians, authors, and artists – people whose craft and passion drive cultural change as well as industry growth,” Kolchina said. “My experience has afforded me the opportunity to see firsthand how product innovation translates into creative output, and this is exactly what drew me to Maxon.”
Maxon's Future Growth Plans
Kolchina’s role will be pivotal in shaping a global marketing function that supports Maxon’s long-term vision of connecting product excellence with creative empowerment. The company plans to expand its regional footprint across APAC and EMEA, building on its strong year-over-year growth.
Maxon is also set to introduce its real-time cinematic rendering technology for architectural visualization (ArchViz) in spring 2026, following its initial introduction into the Architecture, Engineering, and Construction (AEC) sector in June 2025. This move underscores the company's commitment to fostering innovation within the AEC industry.
“Ksenia brings a rare balance of creative intuition and strategic depth that perfectly complements Maxon’s ethos,” David McGavran, CEO of Maxon, said. “Her understanding of the creator community, combined with her experience leading global growth, reinforces the foundation we’ve built over the years.”