SMPTE 2018: Tedial's Fernández-Campón to Explore Cloud-Native MAMs

Tedial's Business Solution Director, Julián Fernández-Campón, has been tapped to present a session at SMPTE 2018 Bits By The Bay. The presentation, titled 'Evolving MAM in the Cloud', will focus on the challenges of making MAMs 'cloud-native' and the resulting benefits.

The event, which takes place May 23rd & 24th at the Chesapeake Beach Resort & Spa in Maryland, is a premier media technology conference in the Mid-Atlantic area. The educational sessions are led by thought-leaders that shape the future of the industry, and Fernández-Campón's presentation will be no exception.

According to Esther Mesas, Tedial CSO and CMO, 'Bits By The Bay is a prestigious event that addresses issues critical to the growth and success of media companies. Julián's vast knowledge of MAM architecture and its place in the cloud will help attendees prepare their MAMs today to work optimally with the inevitable change coming tomorrow.'

Cloud-Native MAM Challenges and Benefits

Fernández-Campón's presentation will explore and contrast the aspects of operating MAMs in the cloud with managing and processing media on the premises. He will discuss the challenges that impact evolving platforms, and break the transition into stages that range from architecting the MAM so it can be deployed in the cloud at a reasonable cost, to re-architecting for micro-services.

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The presentation will also identify the technical challenges and delve into details regarding the real benefits such as flexibility, multi-site operation, hybrid cloud, and zero-downtime when a MAM is in its native cloud.