IMAX will debut advanced AI-driven solutions aimed at enhancing the quality of live-streamed content at NAB 2025. These innovations leverage IMAX VisionScience, an AI-powered visual enhancement platform, to deliver richer visuals and greater viewer engagement across various devices and platforms.
New Technology Addresses Quality Gap
While premium on-demand content often features high-definition formats like 4K HDR, live productions typically fall short in terms of image quality. IMAX’s VisionScience technology is designed to bridge this gap by providing broadcasters and streaming services with tools to achieve the highest visual standards in real-time.
Commitment to Premium Quality
Vikram Arumilli, SVP & GM of IMAX Streaming and Consumer Technology, stated, “Our latest advancements reaffirm IMAX’s commitment to elevating premium live-streamed content. With a proven track record of delivering exceptional quality, IMAX equips broadcasters with the means to enhance visual clarity, brightness, and overall viewer enjoyment in real-time.”
Proven Technology in High-Profile Events
This new technology builds on IMAX’s experience in delivering high-quality live events worldwide. Notable examples include the NBA Finals in China and the Summer Games in Paris. At NAB 2025, IMAX will demonstrate how its solutions improve real-time visual experiences for both direct-to-consumer streaming and cloud-based distribution.
IMAX’s presence at the NAB Sports Summit further underscores the company’s focus on innovation in live sports broadcasting. The three-day event brings together industry leaders like AWS, NFL, and Microsoft to explore advancements in media and technology.