At NAB 2024, IMAX will unveil new advancements in streaming technology, including StreamSmart and StreamAware. These tools leverage VisionScience, IMAX's Emmy-winning technology that mimics the human visual system, to improve streaming performance without compromising picture quality.
New Software Solutions
StreamSmart is an orchestration platform designed to integrate seamlessly with existing workflows. By employing IMAX's VisionScience, it optimizes video quality further than current methods while reducing file sizes, thereby cutting costs for content providers.
StreamAware uses artificial intelligence to monitor every pixel in live and VOD streams, ensuring consistent high-quality output across all content types.
Quotes from IMAX
Vikram Arumilli, Senior Vice President and General Manager of Streaming and Consumer Technology at IMAX, stated, “IMAX's technology has a legacy of delivering exceptional experiences. Our new enterprise software products are designed to meet growing market demands by enabling streaming platforms to offer premium content efficiently.”
Additional Features
In addition to the software demonstrations, NAB attendees can experience IMAX Enhanced on Disney+. This technology expands aspect ratios up to 26% and introduces IMAX Signature sound by DTS on certified devices, providing an enhanced viewing experience.