Imagine Communications has successfully passed the Amazon Web Services (AWS) Foundational Technical Review (FTR) for its SureFire video ad server. This achievement validates the software’s capabilities in delivering linear-like control and brand protection across CTV and AVOD platforms.
SureFire's Cloud-Native Approach
SureFire, developed as a cloud-native application, offers media companies scalability and agility essential for cloud-based solutions. The ad server supports millions of concurrent viewers with sub-100ms response times and six 9s reliability, even under heavy loads.
Integration with AWS Marketplace
The FTR process involves a rigorous technical and security evaluation led by an AWS Partner Solutions Architect. This review ensures that SureFire adheres to AWS best practices in areas such as security, documentation, reliability, and operational excellence, making it eligible for listing on the AWS Marketplace.
Technical Specifications
SureFire operates using the VAST and VMAP protocols, facilitating broadcast-quality dynamic ad insertion instructions with AWS Elemental MediaTailor. It supports direct-sold addressable linear TV and CTV applications while also integrating programmatic advertising capabilities. This versatility enables media companies to tap into new business models like FAST channels through solutions such as Imagine Aviator.
Impact on Media Companies
The completion of the AWS FTR for SureFire provides an extra layer of assurance for media companies looking to leverage cloud-based technologies. This ensures they can implement advanced ad decisioning tools with confidence, allowing them to respond more quickly to market demands.