Imagine, SpotX, THEO Showcase Integrated Ad Delivery Ecosystem
At IBC2018, Imagine Communications, SpotX, and THEO Technologies demonstrated a complete ad delivery ecosystem for OTT and linear broadcast screens. The integrated platform enables media companies to monetize inventory, create campaigns, play video on every device and platform, and deliver ads to IP-connected devices, addressable TV, and traditional linear broadcast screens from unified campaign and delivery silos.
The ecosystem combines Imagine Communications' SSAI platform with SpotX's global video ad decisioning platform and THEO Technologies' industry-leading player. This partnership allows media owners to execute live and on-demand video campaigns at scale with broadcast-quality ads in a secure environment, reaching a broad spectrum of devices with a single campaign through OTT delivery for HLS and DASH devices.
Advantages of the Integrated Ecosystem
- Enables media owners to monetize inventory and create campaigns
- Delivers ads to IP-connected devices, addressable TV, and traditional linear broadcast screens from unified campaign and delivery silos
- Simplifies the delivery of a quality experience to any viewer
- Gives control, transparency, and actionable insights needed to maximize yield on linear or VOD across OTT, broadcast, and cross-screen environments