Imagine Communications and Amagi have unveiled a new tool aimed at transforming the monetization strategies of Free Ad-supported Streaming Television (FAST) providers. The partnership combines Imagine Communications' SureFire video ad server with Amagi's THUNDERSTORM dynamic ad insertion platform, offering seamless integration for direct and programmatic ad sales.
Enhanced Monetization Strategies
In the evolving landscape of FAST, where programmatic pipelines are prevalent, there is a growing opportunity to leverage direct sales inventory. This strategy can lead to higher revenue streams from premium sponsorships and collaborations while reducing costs associated with programmatic advertising.
Integration Details
The latest version of Imagine Communications' SureFire ad server features an intuitive user interface that complements Amagi's SaaS suite, allowing FAST providers to manage direct sales bookings efficiently. The solution enables advertisers and sponsorship partners to upload ads easily, which are then dynamically served using broadcast-quality standards.
Seamless Workflow
The new SureFire UI offers simplified workflows for targeted ad campaigns and user-friendly tracking dashboards, catering to both buy-side and sell-side users. Once direct orders are placed, SureFire's advanced ad-decisioning rules seamlessly integrate with Amagi's THUNDERSTORM server-side ad insertion platform.
Expert Insights
Baskar Subramanian, CEO and co-founder of Amagi, emphasized the significance of this collaboration: “Our partnership with Imagine Communications underscores our commitment to empowering customers with solutions that amplify their monetization strategies. The introduction of direct sales tools within the FAST landscape is poised to usher in a new era of revenue optimization.”
Tom Cotney, CEO at Imagine Communications, added: “Incorporating SureFire's new user interface for easy direct ad sales operations complements Amagi's suite, enriching FAST customers’ revenue by offering both direct sales and programmatic monetization capabilities.”
IBC Showcase
The collaboration between Imagine Communications and Amagi will be showcased at the upcoming IBC2023 event in Amsterdam. Visitors can explore the new features at Imagine Communications' booth (2.A15) and Amagi's booth (5.A81).