Imagine Communications has introduced Imagine Aviator, a new cloud-native platform aimed at helping media companies maximize revenue and viewing quality across both linear and video-on-demand (VOD) services. The platform consolidates various functionalities such as scheduling, rights management, ad sales, and campaign management into one unified solution.
Unified Platform for Diverse Content Needs
Aviator is designed to address the challenges faced by media companies in today’s dynamic landscape. It offers flexible subscription and software-as-a-service (SaaS) options, ensuring adaptability as consumer viewing habits evolve. The platform supports the creation of high-quality linear and VOD content with integrated ad insertion capabilities.
Key Features and Capabilities
The platform combines essential features including scheduling, rights management, channel origination, live events handling, and VOD services. It also includes advanced monetization tools like ad sales, placement, serving, and campaign management. Aviator’s audience-first ad placement engine allows for precise targeting of ads based on various factors such as audience demographics and contextual relevance.
Cloud-Based Accessibility
Aviator operates in the public cloud, requiring only a web browser and internet connection for access. This design provides media companies with flexibility to manage their content from anywhere. The platform can be hosted either on a company’s own cloud account or managed by Imagine Communications through its SaaS environment.
Future Enhancements
Imagine plans to expand Aviator’s monetization capabilities, enabling media companies to sell their own ad inventory rather than relying solely on demand-side platforms. This update will allow for more precise control over ad placement and revenue generation. The platform is also set to integrate with live streams and file sources like video clips and audio, catering to diverse content needs such as live sports and news broadcasts.
Rob Malcolm, chief product officer at Imagine Communications, highlighted the importance of convergence in content planning, origination, and monetization. He emphasized that Aviator is designed to help media companies adapt to changing consumer behaviors while maximizing revenue potential from their content assets.