Imagine Communications is showcasing a range of new technologies and solutions at the 2023 NAB Show, focusing on practical innovation and evolutionary migration strategies. The company will be located in West Hall booth W2775 at the Las Vegas Convention Center from April 16-19.
Steve Reynolds, president of Imagine Communications, emphasizes that cooperation and collaboration are key themes for the industry this year. “Our products and services enable customers to achieve their business goals while leveraging existing investments,” he says. Imagine’s comprehensive portfolio allows organizations to mix SDI and ST 2110 solutions, benefit from IP connectivity, and migrate to the cloud at a pace that suits their needs.
Infrastructure Demonstrations
NAB attendees can explore modern video processing and routing systems with hands-on demonstrations of the Selenio™ Network Processor (SNP). The latest SNP release supports JPEG XS, offering high-quality, low-latency connectivity for remote production workflows. Paired with Imagine’s Magellan™ Control System, the 1RU SNP can support any technology transition.
Playout Innovations
Imagine Aviator™, a cloud-native platform for planning and monetizing premium-quality linear and connected TV content, will be demonstrated at the Imagine booth, in the AWS Partner Village (W2051L AWS), and on the AWS booth (W1701). The company also plans upcoming announcements on hybrid on-prem/cloud playout installations and migration paths for Versio™ and Nexio® playout customers.
Ad Tech Solutions
Imagine Communications offers a range of monetization tools, including GamePlan™, an award-winning dynamic ad placement engine and yield optimizer for linear TV, and SureFire™, a video ad server that provides brand protection on CTV and AVOD streaming services. These solutions enable media companies to maximize revenue potential and deliver consistent quality experiences.
Imagine partners with AWS, Telestream, intoPIX, Vizrt, and Panasonic at the show. The company will unveil new technology innovations and partner integrations leading up to NAB 2023.


