Imagine Communications has appointed Greg Garmon senior vice president of Americas video sales, creating a regional leadership role over playout and infrastructure portfolios as broadcasters refresh chains for IP, cloud adjacency, and ad-tech convergence. Garmon most recently led media and entertainment at Conference Technologies and brings systems integrator perspective to a vendor seat.
Chief revenue officer Glodina Lostanlen cited his channel and SI background plus P&L track record—signals that Imagine intends to accelerate Americas revenue through partners, not only direct station calls.
Career context
Garmon spent more than twenty years across M&E technology, including COO and media president roles at Diversified and founding Alltek Holdings. He understands what integrators need to win RFPs: predictable licensing, staging labs, and escalation paths when playout misses a cutover weekend.
Garmon said alignment between Imagine's strategy and markets he served drew him in. Having sold from the SI side, he plans to strengthen partner ecosystems and expand into markets integrators already cover.
Product focus
Imagine's playout, compression, and ad-tech lines compete with Grass Valley, Harmonic/MediaKind, and Evertz in station and MVPD accounts. Sales leadership hires often precede portfolio bundling—watch for packaged cloud playout plus monetization pitches aimed at mid-market groups.
Station CTOs evaluating Imagine should request Americas roadmap sessions with Garmon's team on SMPTE ST 2110 adjacency and disaster recovery—not just frame sync spec sheets.
Takeaway
This is a go-to-market hire, not a product launch. Partner-heavy strategy means your systems integrator may soon pitch refreshed Imagine stacks—validate support SLAs before signature, not after install.
