Gray Media rolled out Political 360 as a dedicated political-advertising arm for its station group ahead of the 2026 election cycle. The unit is now wired to Aristotle voter and household data so digital sellers can match streaming and OTT inventory to registered voters inside each DMA. Station groups have been splitting political dollars between linear avails and platform extensions; Gray is trying to keep both sides on one booking desk. Political 360 sellers can pull Aristotle segments into proposals without exporting spreadsheets to third-party DMPs, which matters when campaigns compress timelines after a primary surprise. Aristotle supplies voter file overlays stations use for addressable and digital extensions. Gray has not published pricing for the bundle, but the pitch is familiar: local news reach plus household-level targeting on CTV and social extensions sold from the same political desk. Traffic managers should confirm how Political 360 orders reconcile with FCC political windows, lowest-unit-rate rules, and make-good language when a flight shifts from broadcast to OTT mid-cycle.