Grass Valley has honored five key partners during its NAB Show Channel Partners event held on Monday, April 23, in Las Vegas. The celebration recognized Diversified, Qvest, and Video Progetti with the “Partner of the Year” award for their exceptional performance.
New Awards Introduced
This year's awards also introduced two new categories: the “Rising Star” award and the “Cloud First Award.” Beck received the “Rising Star” accolade, while Advanced Systems Group was named “Cloud First Partner,” both for their significant growth.
Grass Valley’s Recognition
Jan Lange, Chief Revenue Officer at Grass Valley, expressed his excitement about the awards ceremony. “I am thrilled to present these annual channel partner awards in person at NAB Show 2022,” he said. “Our partners have played a crucial role in our customers’ transformational journey.”
Grass Valley Media Universe
The recognition is part of Grass Valley's broader strategy, which includes the Grass Valley Media Universe (GVMU). This digital ecosystem enables media companies to use both on-premise and cloud technologies for live production environments. The Agile Media Processing Platform (AMPP) forms a core component of GVMU, facilitating collaboration between Grass Valley products and third-party partners.
NAB Show Booth
At the NAB Show 2022 booth (#C2107), visitors can explore the future of production environments. The journey begins with Grass Valley cameras and continues through asset management, editing, and playout solutions via AMPP. Several partners who integrate third-party technology with AMPP will also be showcased at the booth.