Grass Valley has appointed Jan Lange as Chief Revenue Officer, tasked with steering the company's go-to-market strategy and expanding its cloud-based GV Media Universe platform. Reporting to CEO Tim Shoulders, Lange will oversee sales and partnerships to support Grass Valley's focus on live production.
Lange's Experience in Media Technology
Lange brings over 25 years of experience in digital transformation within the media industry. He has held senior leadership roles at Avid Technology and Media Broadcast, where he managed international revenue growth and turnaround processes. His background will be instrumental in driving Grass Valley's cloud-focused initiatives.
Grass Valley's Strategic Shift
The appointment of Lange aligns with Grass Valley's commitment to becoming a key partner for premium live content providers through cloud workflows. Tim Shoulders emphasized that Lange's sales expertise and innovation mindset will help the company deliver on its vision of leading media and entertainment market transformation.
Lange's Vision
In his new role, Lange aims to empower customers adapting to changing market dynamics by providing agile business models that leverage cloud technology. He expressed enthusiasm about joining Grass Valley at a time when the company is revitalizing its commitment to live video solutions.