Google has leaped into the live streaming fray with both feet as it recently announced the introduction of its live streaming OTT TV service called YouTubeTV. Google looks to immediately become a player in the pay TV war as it offers 40 channels and YouTube has stated that it had been developing this product for more than two years.
As the American consumer, especially the younger generations, begin to flee from cable and satellite television subscriptions, Google decided it was the right time to jump. YouTube's CEO, Susan Wojcicki said that, "YouTubeTV represents an effort to evolve television."
YouTubeTV will initially offer 40 channels including such major ones as Fox, CBS, NBC, ABC, TBS, TNT, Discovery, ESPN and USA Network. Wading into the deep end of the broadcast TV pool is not for the feint of heart but Google, which bought YouTube in 2006, thinks it can compete and compete effectively with all of the other big players in the industry. Companies continue to scramble to provide what customers have been demanding which is to give up expensive cable and dish TV without having to sacrifice their access to live television especially sporting events.
It is a huge and demanding undertaking as these projects need to bang out deals with the four major television networks as well as affiliates to say nothing of the bigger and popular cable TV channels like TBS, ESPN, HBO and USA. While YouTubeTV's potential lineup of forty channels to begin with is hardly groundbreaking, the company knows it needs to continue to add channels and keep the costs low if it hopes to compete over the long term.
The major challenge that cable and dish providers, as well as the OTT players, will continue to face is the growing outrage of the viewing public. Consumers want direct choice. They want to have the ability to pick and choose what channels and networks to watch and to pay for them individually rather than have 100 channels, that they will never watch, thrust at them and wrapped into a $100 a month bundle.
The first one who decides to do that will be the ultimate winner...STREAMING & IP2 min read
Google Leaps Into The Live Streaming Fray With YouTubeTV
Broadcast Beat
Contributor
Google has leaped into the live streaming fray with both feet as it recently announced the introduction of its live streaming OTT TV service called YouTubeTV. Google looks to immediately become a player in the pay TV war as it offers 40 channels and YouTube has stated that it had been developing this product for more than two years.
As the American consumer, especially the younger generations, begin to flee from cable and satellite television subscriptions, Google decided it was the right time to jump. YouTube's CEO, Susan Wojcicki said that, "YouTubeTV represents an effort to evolve television."
YouTubeTV will initially offer 40 channels including such major ones as Fox, CBS, NBC, ABC, TBS, TNT, Discovery, ESPN and USA Network. Wading into the deep end of the broadcast TV pool is not for the feint of heart but Google, which bought YouTube in 2006, thinks it can compete and compete effectively with all of the other big players in the industry. Companies continue to scramble to provide what customers have been demanding which is to give up expensive cable and dish TV without having to sacrifice their access to live television especially sporting events.
It is a huge and demanding undertaking as these projects need to bang out deals with the four major television networks as well as affiliates to say nothing of the bigger and popular cable TV channels like TBS, ESPN, HBO and USA. While YouTubeTV's potential lineup of forty channels to begin with is hardly groundbreaking, the company knows it needs to continue to add channels and keep the costs low if it hopes to compete over the long term.
The major challenge that cable and dish providers, as well as the OTT players, will continue to face is the growing outrage of the viewing public. Consumers want direct choice. They want to have the ability to pick and choose what channels and networks to watch and to pay for them individually rather than have 100 channels, that they will never watch, thrust at them and wrapped into a $100 a month bundle.
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