Globo has chosen Grass Valley's GV AMPP (Agile Media Processing Platform) for producing and streaming over 50 live sports and entertainment events. The broadcaster plans to use the platform for more than 200 live events in 2022, including news productions.
Cloud-Based Workflow Solution
GV AMPP is a cloud-based SaaS solution designed for live media production workflows, enabling broadcasters to transition from hardware-dependent systems to public or private cloud infrastructures. The platform supports hybrid setups, offering flexibility and scalability tailored to the needs of live content creators.
Globo's Decision Process
Over the past two years, Globo evaluated various vendors and cloud solutions before settling on GV AMPP as their core production platform. Mauricio Felix, Infrastructure and Security Director at Globo, stated, “Our goal is to optimize Globo’s technology infrastructure and generate new business opportunities through a scalable platform.”
Benefits for Globo
The collaboration between Globo and Grass Valley has resulted in streamlined workflows, cost savings, and enhanced flexibility. The platform's ability to scale resources dynamically ensures that Globo can manage live production environments efficiently without compromising on performance.
GV Media Universe Ecosystem
GV AMPP is part of the GV Media Universe ecosystem, a comprehensive suite of cloud-based tools and services designed to revolutionize live media production. The platform supports multiple cloud deployment options, including public, private, and hybrid environments, allowing broadcasters like Globo to leverage the best of each technology.