GAINESVILLE, Florida – Florical Systems is excited to announce and welcome Jeff Halapin as Customer Service Manager. Jeff will lead Florical’s customer service department, as well as oversee new system deployments. In his role, Jeff brings over three decades of broadcast engineering and operations experience to the department. Prior to Florical, Jeff held multiple Director of Engineering positions at Hearst Television and Manager of Operations position for NBC Southeast Broadcast HUB. Jeff will be responsible for day-to-day customer service operations and ensuring that Florical approach continues to be customer-centric. In addition, Jeff will manage all aspects of new installs and commissioning, building on Florical’s legacy of smooth installs and transitions. "Jeff comes to our team with years of engineering leadership experience. From chief engineer at Newschannel to Master Control Hub Manager at NBC, and Director of Engineering of two top Hearst markets makes him uniquely qualified for this critical role. I have known Jeff personally for over 20 years and I couldn't be more excited that he accepted being a part of the Florical team. At Florical we pride ourselves with not thinking and acting like a typical vendor but a true partner and extension of our valued customers. We think like broadcasters and who better to manage our customer service that a seasoned broadcaster who will bring the urgency required for our partners." Said Shawn Maynard, Florical’s SVP/ General Manager. “Florical provided the perfect opportunity to take my 34-year career in broadcast television engineering and apply it to a vertical role. My role with Florical allows me to utilize my engineering management skillset in a new and different way, which is exciting. As Customer Service Manager for Florical, I can apply my television engineering, project planning, and management experience to support our clients with the highest level of professionalism of any vendor in the industry.” Said Jeff Halapin, Florical’s new Customer Service Manager About Florical Systems: Florical Systems is a world-leading broadcast automation solutions provider. For over 35 years, Florical has worked with the largest public and private broadcasters in the industry including single stations, networks, and hub operations. Florical provides solutions that optimize workflows and protect revenues. The company’s product portfolio includes AirBoss, Acuitas, SMART Central and more.