ENCO is showcasing two new solutions aimed at enhancing radio broadcasting and production workflows: WebDAD 3.0 and ENCO-GPT. These innovations are set to be demonstrated at the International Broadcasting Convention (IBC) in Amsterdam.
New Features in WebDAD 3.0
WebDAD 3.0, now available for shipping, is a browser-based remote radio automation control interface that allows users to manage and control studio-based ENCO DAD systems remotely. The latest version introduces bidirectional control of playback machines and array panels, along with enhanced progression tracking to manage on-air content more effectively.
Additional features include a new library editor and FastTRAK one-button voice tracking for simplifying remote talent tasks. The user interface has been modernized for intuitive operation, while security is improved through granular control over user permissions and support for third-party accessibility tools.
Introduction of ENCO-GPT
ENCO-GPT is an AI-powered tool designed to generate ad and promotion copy, automate voice tracking, and create commercials. Leveraging generative AI models, the solution simplifies radio production by enabling users to instantly produce spec spots and commercials on demand.
The workflow involves answering a few questions to generate copy for ads of specified lengths, selecting voices, and adding music beds before downloading the final audio file. The user-friendly web interface allows for easy deployment and use from any internet-connected device.
Impact on Radio Production
Ken Frommert, President of ENCO, emphasizes that these solutions are part of a broader strategy to streamline operations in broadcasting. By merging on-premises systems with cloud technology and embracing AI tools, broadcasters can manage their operations remotely and intelligently enhance workflows.
ENCO-GPT, in particular, is designed to alleviate the time and costs associated with traditional ad copy generation methods. Its affordability and quick deployment make it an attractive option for radio stations looking to improve efficiency.