Matrix Solutions is set to host its third annual Media Ad Sales Summit, with ‘Digital Convergence’ serving as a key topic of conversation. The industry-wide event set for January 23-25, 2019 at the Nobu Hotel in Miami Beach, FL will bring together media sellers and buyers from across the industry to discuss TV/Radio and digital convergence, digital video publishing, programmatic advertising, automating ad/buy processes, where to find the measurable audience, and more.
One of the key themes of the Summit will be ‘Digital Convergence’ including two sessions dedicated to how TV and Radio ad sales converge with digital. Each of the convergence sessions will delve into the organizational challenges of fusing the classic value propositions of traditional linear television advertising/traditional terrestrial radio advertising with the fast-growing/fragmenting opportunities of digital video and audio. Additional sessions including Big Data for Media, Streamlining TV/Video Transaction Workflow, and Leaning in on Audience Data will dive into the challenges of finding and measuring audiences without a common currency across multi-platforms.
“We established the Media Ad Sales Summit to serve as an industry-wide event where we could bring together leaders and innovators to candidly discuss and collaborate on advancing media ad sales,” said Mark Gorman, CEO, Matrix Solutions. “Digital Convergence is a key trend where we as an industry can do better.”
The Media Ad Sales Summit will feature more than two days worth of rich content sessions with leading industry experts, including representatives from Hearst, E.W. Scripps, Horizon Media, Comcast FreeWheel, Canvas Worldwide, Newsy, Triton Digital, LiveRamp, and more. A few of the key sessions include:
One of the key themes of the Summit will be ‘Digital Convergence’ including two sessions dedicated to how TV and Radio ad sales converge with digital. Each of the convergence sessions will delve into the organizational challenges of fusing the classic value propositions of traditional linear television advertising/traditional terrestrial radio advertising with the fast-growing/fragmenting opportunities of digital video and audio. Additional sessions including Big Data for Media, Streamlining TV/Video Transaction Workflow, and Leaning in on Audience Data will dive into the challenges of finding and measuring audiences without a common currency across multi-platforms.
“We established the Media Ad Sales Summit to serve as an industry-wide event where we could bring together leaders and innovators to candidly discuss and collaborate on advancing media ad sales,” said Mark Gorman, CEO, Matrix Solutions. “Digital Convergence is a key trend where we as an industry can do better.”
The Media Ad Sales Summit will feature more than two days worth of rich content sessions with leading industry experts, including representatives from Hearst, E.W. Scripps, Horizon Media, Comcast FreeWheel, Canvas Worldwide, Newsy, Triton Digital, LiveRamp, and more. A few of the key sessions include:
- Automating Ad Buy/Sell Processes
- Demystifying Buy-Side TV/Video Planning/Buying
- Streamlining TV/Video Transaction Workflow (including look at TIP Initiative)
- “Local” Programmatic Ad Sales
- Media + Blockchain
- OTT Video/TV Main “Streaming”
- “Big Data” for Media