Cloudy Future for Broadcast Pro Video & Digital Content Creation

The recent NAB 2014 Show highlighted the growing importance of cloud-based workflows and data storage in the broadcast pro video and digital content creation communities. Adobe announced major updates to Creative Cloud and Avid Connect Everywhere and new Media Central content sharing and distribution platform utilizing cloud were among the big news at NAB along with the Media Management in the Cloud, a two-day conference focused on cloud-based solutions. The focus on Cloud is consistent with recent SCRI survey findings which show that data storage and cloud-based workflows are increasingly important to production and post production.

In a recent survey and report, Cloud Usage in Production / Post , SCRI found that Cloud Use on the Rise in Broadcast Pro Video Sectorhttp://scri.com/cloud-use-on-the-rise-in-broadcast-pro-video-sector/

Key findings include

Cloud usage — just under half of all responding vide production and broadcast TV facilities are already working in the Cloud (44.7%).
By the end of 2014 this will increase by another 13.8% to close to six out of ten facilities across the board (58.5%).
About three in ten facilities (29.3%) are still unsure about the use of Cloud in video production/post, but in all likelihood, this group will come around as the key issues relating to Cloud use currently are solved and addressed by Cloud vendors.
SCRI predicts that by 2016 most of the broadcast and video facilities will be working in the Cloud.

The Cloud Usage in Production / Post Report provides detailed tables and charts on a wide range of cloud-related issues, including: