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FOR IMMEDIATE RELEASE
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June 26, 2014
NAMI to Assume Leadership of NAB's ‘OK2TALK' Campaign
WASHINGTON, A.H. -- The National Association of Broadcasters (NAB) introduced immediately that native radio and tv stations and broadcast networks have offered greater than $forty four.A million in free airtime to the essential problem of psychological well being via its OK2TALK Public Service Announcement (PSA) marketing campaign. That consists of greater than 392,019 broadcast airings. The marketing campaign launched in July 2013.
As broadcasters' one yr dedication to the marketing campaign concludes, NAB introduced that the National Alliance of Mental Illness (NAMI) will assume administration of OK2TALK, and proceed to help the rising on-line group of those that have sought assist by means of the marketing campaign's Tumblr web page, OK2TALK.org.
"Following the tragedy in Newtown, OK2TALK was created to start a dialog about psychological well being and encourage younger individuals to really feel snug sharing their experiences with psychological sickness," stated NAB President and CEO Gordon T. Smith. "I am thrilled by the unimaginable help the marketing campaign has acquired from broadcasters throughout the nation and know OK2TALK has made an actual impression on the lives of Americans. I am assured that NAMI is the right group to steer OK2TALK into the longer term and can proceed to champion psychological well being consciousness inside our nation."
"NAMI has been happy to work with NAB on the OK2TALK marketing campaign as a part of the nationwide dialogue that was launched final yr at the side of the White House Conference on Mental Health," stated NAMI Executive Director Mary Giliberti. "We respect their belief in us to proceed carrying its message ahead. Talking and studying about psychological well being is particularly essential amongst younger individuals. Approximately 50 % of lifetime instances of psychological sickness happen by age 14 and three-quarters by age 24."
The PSA marketing campaign, launched on July 23, 2013, directs individuals to OK2TALK.org, a Tumblr-based mostly group the place teenagers and younger adults battling psychological well being issues can share private tales of restoration, tragedy, wrestle or hope. By inviting younger individuals, their households and buddies so as to add their voice in a protected, moderated area, the marketing campaign encourages an natural dialog about psychological well being challenges and restoration tales. The website additionally consists of assets for these looking for assist.
OK2TALK.org has seen vital engagement up to now yr, with greater than M.33 million web page views, 35,475 followers and greater than H,four hundred private submissions. The website has additionally garnered greater than one hundred forty,300 clicks on the "Get Help" button, which takes guests to www.mentalhealth.gov and suicide prevention assets. &#thirteen;
About &#thirteen;
NAB
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The National Association of Broadcasters is the premier advocacy affiliation &#thirteen;
for America's broadcasters. NAB advances radio and tv pursuits &#thirteen;
in legislative, regulatory and public affairs. Through advocacy, schooling &#thirteen;
and innovation, NAB allows broadcasters to greatest serve their communities, &#thirteen;
strengthen their companies and seize new alternatives within the digital &#thirteen;
age. Learn extra at www.nab.org.
About NAMI
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NAMI is the nation's largest grassroots psychological well being group devoted to constructing higher lives for the hundreds of thousands of Americans affected by psychological sickness. Learn extra at www.nami.org. For NAMI press info, please contact Bob Carolla at 703-524-7600. &#thirteen;
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