Today, April 7th, 2014, Blackmagic Design announced several "cutting-edge" production studio products that will revolutionize the way we see 4K and beyond! The products presented will allow for studios to be completely integrated with Blackmagic Design technology from the new broadcast Black Magic Studio Camera available in 1080HD and Ultra HD models starting at only US $1,995, the ATEM Camera Control unit featuring a new open standard protocol sent to the camera via the optical fiber and/or regular SDI program return feed, and the ATEM 2 M/E Production Studio 4K, a powerful 2 M/E Ultra HD Live production switcher with 20 6G-SDI input, the powerful SuperSource layering machine allowing for multi camera interviews or PIP production! The Studio 4K includes: 20 independent SD, HD, or Ultra HD 4K video source inputs, each with full frame synchronizer. The Studio 4K includes a built-in chroma keyer, SuperSource allows 4 DVE's and 4 keys layered, Built in media pool graphics storage for 32 RGBA Ultra HD stills and 180 frame Ultra HD clips, audio mixer live
mixes embedded audio from all video sources and independent audio inputs, downstream keyer, plus two multi-view outputs and 6G-SDI and HDMI 4K video connections! Black Burst and HD-TriSync genlock inputs for integration into expanded systems- all in a 2RU compact design. The new ATEM 2 M/E Production Switcher can switch between most SD, HD, and Ultra HD video formats instantly and seamlessly. The control panel includes the ATEM Software Control Panel and can provide complete control from a laptop or desktop for both Mac and Windows based machines. Note: If end users prefer a traditional hardware surface rather than a software they can add either the ATEM 1 M/E or 2 M/E Broadcast Panel(s). The ATEM 2 M/E Production Studio 4K is available now for US $3,995 from Blackmagic resellers worldwide.
The stylish new ATEM Camera Control Key features include: Color Control of up to 20 cameras , CCU style operation for the most commonly used operations of iris and pedestal levels, remote gain settings, remote white balance selection, remote focus, remote iris, clear "on-Air" indication in user interface, and most importantly a Lock function that stops accidental changes. The ATEM will be available May 2014 for all ATEM live production switcher customers free of charge for download from the Blackmagic Design web site!
The Blackmagic URSA camera line is set on providing large high resolution 4K Super 35mm sized sensor with absolute superior handling of the image detail! The URSA comes in four "flavors" the URSA EF US $5,995, the URSA PL US $6,495, the URSA HDMI US $4,495 and the URSA Broadcast coming late 2014! The URSA Broadcast B4 model, features a broadcast video Ultra HD sensor and a B4 lens mount used in the broadcast marketplace. first digital film camera This advanced broadcast camera has a 10" viewfinder, 4 hour battery life, tally phantom power with XLR mic and built-in optical fiber and 12G SDI connections.
"Our goal when developing the URSA was to build a camera that had all the cooling capacity for higher frame rates, and large on set monitor as well as built in scopes so you had everything you needbuilt into the camera itself. The problem with spending so much money building in such incredible accessories is that they become outdated as sensor technology moves on. So we designed the ability to upgrade the sensor so customers can simply bolt on a new sensor and turret assembly in the future!," said Grant Petty, CEO, Black Magic Design. "We think this is revolution and this upgradable design means we have been able to put a lot more effort in the design of the camera body itself and the quality screens, recorders, cooling system and processing power than would normally be offered. The result is one of the most amazing television products I have ever seen!"
Blackmagic has grown rapidly to become one of the world's leading innovators and manufacturers of creative video technology. And that's because our philosophy is refreshing and simple - to help true creativity blossom. Blackmagic Design's founders have had a long history in post-production editing and engineering. With extensive experiences in high-end telecine, film and post, harnessed with a real passion for perfection, Blackmagic set out to change the industry forever. A company dedicated to quality and stability and focusing on where it's needed most; Blackmagic has created some of the most talked about products in the industry. World famous for their unbeatable codecs, Blackmagic envisioned truly affordable high-end quality editing workstations built upon Blackmagic software and hardware. In November 2002, Blackmagic launched the DeckLink capture card and in doing so single handedly made working in true 10 bit uncompressed video on a Macintosh OS Xâ„¢ system an affordable reality. The DeckLink card has become a market-leading product due to Blackmagic Design's philosophy of delivering "what ever it takes to give creative editors and designers the very best quality tools".
"Blackmagic Design is dedicated to allowing the highest quality video to be affordable to everyone, so the post production and television industry can become a truly creative industry." Grant Petty-CEO
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