Australian broadcaster Seven Network has partnered with Imagine Communications to implement a fully automated Total TV trading solution. This partnership aims to streamline advertising processes, maximize revenue through efficient inventory use, and facilitate cross-screen trading.
Key Components of the Solution
The core technologies in this solution are Imagine Communications' Landmark Sales ad management platform and GamePlan dynamic ad placement engine. These tools will help Seven Network automate its sales workflow and optimize ad placements across various platforms, ensuring better return on investment for advertisers.
Enhancing Advertiser Experience
Kurt Burnette, Chief Revenue Officer of Seven West Media, commented on the partnership: “Seven is committed to enhancing the viewer and advertiser experience by providing faster and more effective ways to build brands. This collaboration with Imagine Communications will enable us to reach Australia’s largest audience efficiently.”
How the Solution Works
The Landmark Sales platform allows media companies to manage ad sales across platforms using various pricing strategies and methodologies, maximizing revenue while controlling costs. GamePlan integrates seamlessly with Landmark Sales, supporting both manual and automated spot placements.
This integration leverages Amazon Web Services (AWS) cloud capabilities, enabling parallel optimization runs that scale ad operations and increase revenue.