Audio Design Desk has emerged as a standout winner at the 2023 NAB Show, claiming top honors for its Audio Design Desk 2.0 software and Makr platform. Both products were named winners of the TV Tech Best of Show Awards, with ADD 2.0 also securing the NAB Show Product of the Year Award in the Audio Production, Processing, and Networking category.
CEO Shares Excitement Over Wins
Gabe Cowan, CEO and co-founder of Audio Design Desk, expressed his team's enthusiasm about the achievements. “Winning these awards is a testament to our commitment to innovation and our belief that there is a better way to design audio for video,” Cowan said. He added that receiving recognition from peers at NAB Show has solidified their position in the industry.
Key Features of Audio Design Desk 2.0
The latest version of Audio Design Desk, ADD 2.0, introduces several new AI-driven tools aimed at enhancing the audio editing experience for video creators. Among these are AutoMix, which automatically generates a rough mix, and Isolator, designed to remove unwanted noise or specific elements from recordings using artificial intelligence.
Integration capabilities have also been significantly improved in ADD 2.0, with direct connections established between the software and popular video editing platforms such as Adobe Premiere Pro, DaVinci Resolve, and Apple Final Cut Pro. This allows for seamless workflow synchronization and real-time data exchange.
Makr Platform Launch
Audio Design Desk has launched Makr, a social marketplace that facilitates collaboration among creatives on audio-visual projects. Accessible as a standalone app or integrated into Audio Design Desk, Makr provides tools for ideation, project management, and monetization within an intuitive interface.
The platform includes features like a learning management system (LMS) for education and certification, robust file management, and access to the latest AI technologies. These elements aim to streamline the creative process and empower users to bring their projects to life more efficiently.
Industry Recognition
The NAB Show Product of the Year Award winners were selected by a panel of industry experts across 15 categories. Eric Trabb, SVP and Chief Customer Success Officer at NAB, praised Audio Design Desk for its contribution to the field. “ADD 2.0 exemplifies how technology can revolutionize content creation,” Trabb said.
The accolades come on the heels of previous recognitions for Audio Design Desk, including a Mix Magazine Top 20 Products of the Year listing and a Macworld Editors' Choice award. These achievements underscore the platform's impact on audio editing for video productions.