Apple competes with its own ad agency - and loses

<p><a target='_blank' href='http://www.scoop.it/t/broadcast-beat/p/4024265400/2014/07/08/apple-competes-with-its-own-ad-agency-and-loses'><img src='https://www.broadcastbeat.com/wp-content/uploads/2014/07/52ae202d-f3f1-498e-9359-b33998fc2bdf.jpg' class='alignleft' style='width: 50%'/></a></p>It's been a little over a year since Apple Computer started creating its own, in-house advertising agency to compete with Media Arts Lab, the unit that award-winning advertising agency TBWA/Chiat/Day had created specifically to serve Apple. "Whilst the Californian tech giants have worked on expanding their 1000 person in-house ad team in an effort to have greater control on their advertising strategies," says UK blog Creativepool in a July 4 post, "it is still actively collaborating with TBWA, even though since April, reports have stated that Apple is trying to distance itself from the agency."<p>Source: <a target='_blank' href='http://www.examiner.com/article/apple-competes-with-its-own-ad-agency-and-loses'>www.examiner.com</a></p>

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