The Biggest Immersive Tech Event of the Year Returns May 4-5, Exploring “A New Reality” 
Experience next generation immersive technologies and explore “A New Reality” at VRLA, the leading virtual and augmented reality expo, May 4-5 at the Los Angeles Convention Center. Industry-leading companies sponsoring this year’s expo include Intel, Dell, Qualcomm, VIVEPORT, Microsoft, Neurogaming and OptiTrack, as well as a full lineup of innovative companies shaping the future of immersive tech. Passes are available now and start at just $30, and for the first time ever attendees can register in VR via the official Payscout VRLA Registration 2018 app.
Saturday’s keynote will feature a live performance by Light Balance, the captivating dance group from “America’s Got Talent.” Equipped with custom-designed suits that integrate a complex light system with unique wireless controllers, Light Balance blends expert synchronization of music, neon lighting and choreography with breathtaking performances. The Saturday keynote lineup also includes:
- Walt Disney Imagineering SVP Jon Snoddy
- A world premiere from Skydance, with Chris Hewish, EVP Games & Interactive and Pablo Leon-Luna, VR Developer
- Special announcements from Intel, with Kumar Kaushik, GM, Virtual Reality/Augmented Reality
- YouTube star Vsauce3 (aka Jake Roper)
- A special announcement from Ricoh
- VR/AR expert and futurist Charlie Fink
- Cliff Plumer, CEO, The VOID
- Rikard Steiber, President Viveport and SVP of Virtual Reality, HTC Vive
- Gary Radburn, Director, Virtual and Augmented Reality, Dell
- Hugo Swart, Senior Director of XR Product Management, Qualcomm
- Katie Kelly, Head of Engagement, AltspaceVR / Microsoft
