Advertising Guru Bob Hoffman to Keynote 2014 Radio Show Opening Session

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&#thirteen; July 21, 2014

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WASHINGTON, A.M./NEW YORK -- Organizers of the 2014 Radio Show, collectively produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB), introduced in the present day that promoting luminary Bob Hoffman will present the occasion's keynote tackle on September 10 at A:forty five p.m. The keynote handle, sponsored by vCreative, will comply with opening remarks from RAB President and CEO Erica Farber and NAB President and CEO Gordon Smith. The Radio Show might be held September 10-12 in Indianapolis.

Hoffman's keynote, titled "The Golden Age of BS," will tackle the gulf between what we're being informed by "specialists" and the truth of promoting and media at present, with particular give attention to broadcast radio. Hoffman is a companion in Type A Group, LLC, a consulting agency that works with advertisers, entrepreneurs, and media. He is the writer of Amazon's quantity-one promoting promoting ebook, "a hundred and one Contrarian Ideas About Advertising," and "The Ad Contrarian" weblog, which Business Insider named one of many world's most influential promoting and advertising blogs.

"Bob is a trusted authority within the promoting enterprise," stated Farber. "Radio Show attendees are positive to profit from his distinctive insights and compelling presentation. This yr's provocative keynote will supply invaluable takeaways that attendees can put to work at their stations."

Hoffman based Hoffman/Lewis promoting, one of many West Coast's largest unbiased businesses, appearing as chairman and CEO till he retired in 2013. Previously, he was CEO of Mojo USA and president and artistic director of Allen & Dorward. He has created promoting for McDonald's, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America and AT&T. In 2012, the San Francisco Advertising Club named him "Ad Person of the Year."

News media all for masking the 2014 Radio Show ought to click on right here to register. &#thirteen;

About &#thirteen; the Radio Show
&#thirteen; The 2014 Radio Show, produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB), will probably be held September 10-12 in Indianapolis. This yr's present brings radio broadcasters and business colleagues collectively to share information, uncover the newest improvements, community with business leaders and discover artistic enterprise methods for the digital age. To study extra concerning the 2014 Radio Show, go to www.radioshowweb.com.

About RAB
&#thirteen; The Radio Advertising Bureau serves greater than S,000 member Radio stations within the D.R. and over M,000 member networks, consultant companies, broadcast distributors, and worldwide organizations. RAB leads and participates in instructional, analysis, gross sales, and advocacy packages that promote and advance Radio as a main promoting medium.

About &#thirteen; NAB
&#thirteen; The National Association of Broadcasters is the premier advocacy affiliation for America's broadcasters. NAB advances radio and tv pursuits in legislative, regulatory and public affairs. Through advocacy, schooling and innovation, NAB allows broadcasters to greatest serve their communities, strengthen their companies and seize new alternatives within the digital age. Learn extra at www.nab.org.&#thirteen;